How to Measure On-Time, In-Full (OTIF) & What Good Looks Like

On-Time, In-Full (OTIF) is the gold-standard metric for operational performance in modern fulfillment. It measures whether orders ship when promised and with every item included. Strong OTIF performance reduces chargebacks, improves customer satisfaction, and strengthens retailer relationships.

What OTIF Measures

On-Time

Orders ship within the promised SLA and reach the carrier on schedule.

In-Full

All items, units, and quantities are included with no shortages, substitutions, or backorders.

OTIF Formula:

(Orders shipped on-time AND in-full ÷ Total orders) × 100

Common Causes of OTIF Failures

  • Inventory inaccuracies
  • Missed cutoff times
  • Carrier delays
  • Inefficient slotting or warehouse flow

What Good OTIF Looks Like

  • 99% – 100%: World-class  
  • 97% – 98%: Strong  
  • 95% – 96%: Acceptable  
  • Below 95%: Needs improvement

How to Improve OTIF

  • Strengthen inventory accuracy  
  • Improve forecasting and labor planning 
  • Optimize pick/pack workflows  
  • Manage SLAs and carrier cutoffs  
  • Use real-time exception reporting

OTIF reflects the health and reliability of your fulfillment operation. When brands consistently ship on-time and in-full, they reduce cost, protect their reputation, and create a more predictable customer experience.

Ready to Improve your OTIF?  

Connect with TCB Global to strengthen your on time, in full.

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