Timeline Case Study

Building the Supply Chain for a Science-Backed Wellness Brand at Scale

Background: Precision You Can’t Compromise

Timeline, a premium wellness brand grounded in advanced science and clinically studied ingredients, needed more than just a fulfillment partner — they needed an execution engine built to navigate regulation, velocity, and brand integrity.

From lot-level compliance to influencer unboxing to global freight coordination, they came to TcB looking for a system — and a team — that could move at the pace of both their product and their ambition.

The Challenge: Where Compliance Meets Complexity

Timeline’s logistics needs were as multifaceted as their research:

  •  FDA-regulated fulfillment with batch codes, lot numbers, and expiration tracking 
  •  Trade show and clinical event activations requiring physical builds, warehousing, and transport 
  •  Global supply chain coordination from international manufacturing through DTC and B2B delivery 
  •  High-touch influencer kits with luxury-tier packaging and no margin for error 
  •  Multi-channel distribution to sub-warehouses, Amazon-style vendors, and global retail partners 

Each channel demanded accuracy. Each activation demanded speed. Each package had to match the brand’s premium image.

The Solution: An Infrastructure That Moves With Intention

TcB responded by deploying a full-service logistics program tailored to Timeline’s operational, regulatory, and brand requirements:

  •  DTC & B2B Fulfillment — seamlessly managed orders across eCommerce, clinics, sub-warehouses, and strategic retail nodes 
  •  FDA-Regulated Compliance Systems — implemented serialized tracking, expiration management, and recall-prep inventory control 
  •  High-Caliber Influencer Kit Assembly & Distribution — executed at brand standard and under deadline, every time 
  •  Trade Show Logistics — stored, assembled, transported, and rebuilt trade show booths across multiple events with clean handoffs 
  •  Global Supply Chain Oversight — managed international freight and sub-warehouse coordination to ensure consistent stock across time zones and geographies 

Results: Scaling with Confidence and Control

With TcB behind the scenes, Timeline found the stability and scalability required to expand globally — without ever compromising on quality, safety, or speed.

  • Every order tracked by lot number, expiration, and destination 
  • Trade show and event logistics managed end-to-end, error-free 
  • Influencer kits landed on time and on brand 
  • DTC and B2B fulfillment delivered consistently at pace 
  • Global movements orchestrated with precision, including regulatory checkpoints and warehouse transitions

Timeline Comment

“From FDA compliance to influencer unboxing, every piece of this brand needs to be perfect. We built the system that lets them scale with that standard intact.”
— Dennis Mouzakis 

VP of supply chain 

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