Background: Premium Product, High-Stakes Execution
Lumi is a rapidly growing premium projector and smart device tech brand operating at the intersection of advanced technology, refined design, and elevated customer expectations. As Lumi expanded its presence across domestic and international markets, its supply chain became increasingly complex. The company relied on global manufacturing partners, served both direct-to-consumer (DTC) and wholesale channels, and supported major retail accounts with strict compliance and delivery requirements.
While Lumi’s products continued to gain traction, its internal logistics infrastructure was under strain. Managing global imports, branded fulfillment, and retail compliance through traditional fulfillment models limited scalability and introduced operational risk. Similar to other high-growth brands supported by TCB Global, including those highlighted in its work with emerging product companies, Lumi recognized that logistics had become a strategic growth lever rather than a back-office function.
To scale efficiently without sacrificing brand experience or internal focus, Lumi partnered with TCB Global, a third-party logistics (3PL) provider specializing in global operations, fulfillment, freight coordination, and customized supply chain solutions.
The Challenge: Complexity on Every Front
Lumi’s operational challenges spanned the entire supply chain and intensified as order volume and channel diversity increased. Key challenges included:
- Global imports and redistribution from international factories into domestic distribution networks
- EDI compliance for major retail partners, requiring precision in labeling, routing, and documentation
- Custom branding and corporate fulfillment, including rebranded projectors and bespoke kits
- Event activations and marketing material logistics, requiring reliable storage, kitting, and on-time delivery
- A fragmented wholesale ordering process, limiting visibility and slowing order execution
- Internal approval and order visibility bottlenecks, increasing manual workload
Each of these issues introduced friction. Retail non-compliance risked chargebacks and delayed payments. Inefficient wholesale ordering created internal drag. Disconnected systems made it difficult to scale confidently across regions. Like many brands managing distributed inventory, Lumi needed centralized control without sacrificing flexibility — a challenge common in multi-location supply chains.
What Lumi required was not simply a fulfillment provider, but a partner capable of unifying global operations while preserving the premium standards associated with its products.
The Solution: Infrastructure That Moves with Precision
TCB Global designed an end-to-end logistics and fulfillment ecosystem tailored to Lumi’s operational complexity. Drawing from its premium 3PL operating framework, TCB aligned people, process, and technology to support Lumi across every node of its supply chain.
Global Import and Redistribution Management
TCB Global took ownership of Lumi’s inbound logistics, coordinating shipments from international manufacturing partners to domestic warehouse locations. This included freight coordination, inbound receiving, and strategic inventory allocation across DTC, wholesale, and project-based fulfillment channels.
By consolidating global imports and redistribution under a single 3PL partner, Lumi reduced handoffs, improved inventory accuracy, and gained better control over how and where inventory was deployed.
EDI Support and Retail Compliance
Retail compliance was a critical component of Lumi’s wholesale strategy. TCB Global ensured all retail integrations adhered to vendor-specific EDI requirements, including advance shipment notices (ASNs), carton labeling, routing guides, and delivery windows.
This proactive approach minimized compliance errors, reduced the risk of chargebacks, and allowed Lumi to maintain strong relationships with retail partners — without burdening its internal team with ongoing EDI maintenance.
Wholesale Ordering System and Visibility
To address inefficiencies in wholesale order management, TCB Global implemented a branded B2B ordering portal for Lumi’s sales representatives and wholesale customers. This system simplified order placement while improving visibility into inventory availability and order status.
With a centralized wholesale ordering workflow, Lumi gained greater consistency across customer tiers and reduced the manual coordination previously required to process B2B orders.
At this point in the partnership, Lumi began to see logistics evolve from a constraint into a competitive advantage.
“TcB helped us create a global system that feels effortless — from importing inventory to shipping a corporate branded projector kit, they’ve been a true extension of our team.”
— Paul Crandel, Lumi founder & CEO,
The quote reflected the broader impact of a unified operational system built for scale, visibility, and precision.
Custom Branded Fulfillment and Corporate Kitting
Lumi’s premium positioning required a high-touch approach to corporate and B2B fulfillment. Many orders involved customized projectors, branded packaging, and curated kits designed to reflect Lumi’s brand standards.
TCB Global provided white-glove fulfillment services, including rebranding, labeling, kitting, and quality control. Each order was treated as a brand experience, ensuring consistency from packaging to final delivery.
This capability allowed Lumi to expand its corporate and enterprise offerings without increasing internal operational complexity.
Event and Marketing Activation Support
In addition to product fulfillment, Lumi relied on TCB Global for event and marketing logistics. TCB managed the storage, assembly, and distribution of trade show assets, campaign materials, and field marketing kits.
By centralizing these assets within its 3PL infrastructure, TCB ensured fast deployment, reduced last-minute shipping costs, and improved execution across campaigns.
Operational Efficiency and Approval Routing
TCB Global also worked closely with Lumi to streamline internal approval workflows, order routing, and asset control. Improved system visibility and standardized processes reduced internal bottlenecks and increased consistency across departments.
These operational improvements freed Lumi’s internal team to focus on product innovation, marketing, and customer growth rather than logistics coordination.
Results: Global Confidence, Local Execution
With TCB Global managing its logistics ecosystem, Lumi now operates with a streamlined, scalable supply chain designed to support continued growth. The partnership delivered meaningful outcomes, including:
- End-to-end visibility across global operations and distribution channels
- Full compliance with retail partners and wholesale vendor requirements
- A consistent, premium brand experience across DTC, B2B, and event touchpoints
- Reduced internal workload and logistics-related friction
- A scalable infrastructure ready to support new markets, products, and sales channels
What began as a logistics engagement evolved into a strategic operational partnership. By aligning global operations with localized execution, TCB Global enabled Lumi to scale confidently while preserving the precision and care required for a premium technology brand.
As Lumi continues to grow, its supply chain is no longer a limitation — but a foundation for long-term success.
