They were investing in growth — but internal workflows weren’t built to move at the speed of their sales efforts. Delays, unclear inventory access, and approval bottlenecks began to slow momentum.
That’s where TCB stepped in.
The Challenge: Support the Field, Without Slowing Down the Brand
Hiyo needed:
- A centralized platform for sales teams to easily order POS materials and displays
- A partner to manage all high-value branded assets and campaign kits
- A reliable backend for field events, sampling activations, and seasonal pushes
- Better visibility and tighter control over what materials were being used, where, and how
- Operational efficiencies to save time, reduce costs, and simplify approvals
Their internal teams were stretched thin — and growing fast. They needed a backend they could trust without micromanaging every order.
The Solution: A Custom Ecosystem for Brand Execution
TCB implemented a full-service operational framework designed specifically for Hiyo’s structure and pace:
- Built a custom ordering portal for field teams to request POS and sales materials — on-demand and without admin bottlenecks
- Took over POS production, kitting, and fulfillment across retail, events, and field sampling programs
- Managed event activation support, ensuring timely delivery and clean returns for core marketing campaigns
- Delivered tight inventory controls with visibility for approvals, usage, and reorder points
- Executed all logistics for high-value branded items, with white-glove attention to packaging and delivery standards
- Enabled cost savings through optimized fulfillment flows and consolidated shipping operations
Results: Faster Activation, Smarter Spend, Stronger Execution
Since partnering with TCB, Hiyo’s team has seen measurable gains in both time and control:
- Field teams now receive POS materials quickly, without overwhelming internal resources
- Branded event kits and materials arrive on time, complete, and at brand standard
- Operational costs are down — without sacrificing quality or visibility
- Marketing and sales are now supported by a logistics partner who executes like they’re in-house
What started as a POS fulfillment solution has become a strategic operational partnership that supports Hiyo’s momentum at every touchpoint.
Pull Quote
“TCB gave our field teams the power to move faster — and gave our internal team the time and clarity to scale smarter. It feels like they’re part of our company, not just a vendor.”
-Hiyo
— Tom Fraccalvieri
VP of Marketing
