As a nonprofit that brings cancer awareness to the front lines of major music festivals, their activation tent isn’t just a booth. It’s a lifeline, a conversation starter, and a moment of connection for thousands of fans.
For TCB Global, this project wasn’t just operational. It was personal.
Their close friend Ronnie Bonner, founder of Sparky’s Distribution and a beloved figure in action sports, is battling cancer. Supporting Fuck Cancer at Warped Tour meant showing up for him, and for every person walking that same hard road.
This wasn’t simply about moving materials. It was about moving a mission forward.
The Challenge: Festival Chaos Meets Nonprofit Purpose
Warped Tour is a beast: high-volume crowds, tight load-in windows, multi-city routing, and zero margin for error.
Fuck Cancer needed a logistics partner who could navigate:
- A multi-stop national tour schedule
- High-traffic festival environments
- Activation tent setup, teardown, and transport
- Replenishment of merch, awareness materials, and donation assets
- Brand consistency despite constant movement
And unlike consumer brands with big budgets and padded timelines, nonprofits run lean. Fuck Cancer needed speed, precision, staging, and reliability — all while protecting the heart and meaning behind the activation. TCB Global had to deliver festival-level logistics with nonprofit-level soul.
The Solution: A Logistics Program Built Around the Mission
TCB Global custom-built an activation logistics program that flexed with the tour schedule, protected the quality of the brand experience, and ensured Fuck Cancer showed up powerfully at every stop.
Key support included:
Multi-City Festival Routing
- Activation Tent Setup & Breakdown
- Merch & Awareness Material Fulfillment
- Brand Protection & Experience Control
- Mission-Driven Partnership
Results: Logistics That Carried a Message
The outcome was more than operational success — it was impact.
- Zero missed activations across the entire Warped Tour route
- 30,000+ fans engaged with Fuck Cancer’s mission
- Consistent, high-quality tent presence at every tour stop
- Increased awareness and donations driven by professional booth flow
- Seamless merch and material replenishment that kept the mission alive
- A story that resonated with action-sports riders, festival communities, and the Sparky’s family
Fuck Cancer gained a partner who treated their cause with the same respect as any major brand —and TCB Global delivered logistics with heart.
