Reducing Fulfillment Costs for a National Performance Energy Drink Brand
A rapidly expanding national performance energy drink brand faced a critical challenge: how to scale nationwide distribution without escalating fulfillment costs.As demand surged across retail chains, gym franchises, Amazon, DTC eCommerce, and wholesale distributors, the company’s existing logistics model began eroding margins. Rising freight rates, retail compliance penalties, and inefficient workflows were driving fulfillment costs higher with every new account.