Background: Riding the Line Between Speed and Service
Signal Snowboards came to TcB after experiencing what too many premium lifestyle brands face: they were just another number in a system built for scale, not service.
As a passionate brand with a loyal following and deep roots in action sports, Signal needed more than generic pick-and-pack. They needed precision, white-glove handling, and a partner that understood how to meet seasonal surges without sacrificing attention to detail.
Their product is premium. Their customer is demanding. Their timeline? Non-negotiable.
The Challenge: High-Volume Seasonality Meets Premium Expectations
Snowboard culture waits for no one. From high-velocity holiday sales to timed brand drops and gear launches, Signal needed speed without shortcuts.
On top of that, they had a growing catalog of SKUs, a global footprint of retail partners, and critical backend needs including:
- Product Serialization
- 2nd’s, blemished boards, and warranty return handling
- Global retail fulfillment and palletized shop distributions
- Expansion into softgoods (clothing), bindings, and branded corporate gear
They weren’t just scaling a brand — they were building a community, and they needed logistics to match the ethos.
The Solution: A Business Built Around Them
TcB built an operational system tailored to Signal — not a one-size-fits-all approach, but a high-touch logistics program that flexed with their seasons, grew with their catalog, and respected the brand experience every step of the way.
Key solutions included:
- Holiday & Peak Season Readiness — fast-turn, high-volume fulfillment aligned to retail and eComm holiday demand
- SKU-Level Flexibility — managing everything from serialized snowboards to bundled kits, apparel, and accessories
- Returns, 2nd’s & Blem Inventory Systems — discrete, organized programs for resale, repair, or warranty swap
- Global Retail Distribution — importation, pallet prep, compliance, and white-glove shop deliveries across continents
- Fully Integrated Growth Support — as Signal launched new verticals, TcB scaled right alongside them, helping bring bindings, clothing, and even custom corporate collections to market — seamlessly
Results: Partnership That Rides in Sync
The result wasn’t just operational — it was foundational.
- Signal gained a partner that treated their gear with the same care as their riders
- TcB enabled consistent fulfillment through high-demand spikes without missing service windows
- Global shop fulfillment moved with polish and efficiency
- Signal expanded their product lines confidently, knowing their backend could handle whatever was next
This wasn’t just outsourcing. It was building the business behind the brand — together.
Signal Snowboards Comment
“They didn’t just fulfill orders — they helped us build the backend that could ride with us, grow with us, and deliver the level of care our customers expect.”
— Marc Wierenga & Dave Lee
Founders and managing partners.
