Background: Performance Matters — On the Mountain and in the Warehouse
GGB, a premium Canadian manufacturer of aftermarket snowmobile exhaust systems, operates in a space where precision and reliability are non-negotiable — and not just in the products they build.
With a global customer base, seasonal surges, and a mix of eCommerce and B2B distribution channels, GGB needed a logistics partner who could keep up with their performance-driven ethos and meet demand on both sides of the border.
They turned to TcB Global to take the wheel on their global supply chain.
The Challenge: Global Reach, Local Expectations
GGB’s fulfillment model had to balance:
- Seasonal peaks in snow regions
- Cross-border eCommerce at scale
- International freight reliability
- Reload and inventory timing during peak sell-through
- High expectations from performance-driven customers
With expanding demand and a growing catalog, GGB needed to ensure their logistics didn’t just work — it had to perform like the machines their products power.
The Solution: Global Supply Chain, Local Execution
TcB took over as GGB’s global logistics partner — providing end-to-end infrastructure for eCommerce fulfillment, inventory planning, and international freight movements.
Core support included:
- Full eCommerce Fulfillment — streamlined order flow, pick/pack, and customer delivery across global zones
- Global Supply Chain Coordination — ensured seamless import, clearance, and reload inventory shipments to match demand
- Freight Planning & Execution — strategic coordination of international shipments to maintain margin and timeliness
- Reload & Restock Management — forecasted and received international inbound shipments during high-demand windows
- Trusted Partnership — operated as an extension of the GGB team, focused on execution, timing, and trust
Results: Built for Performance, Powered by Partnership
As GGB continued to grow and solidify its leadership in the power sports aftermarket category, TcB helped ensure the backend moved just as confidently as their products.
- Full visibility and global control of their supply chain
- On-time delivery and restock cycles during critical seasonal moments
- Consistent eCommerce performance, even at global scale
- Seamless customer experience from order to arrival
- A logistics relationship built on trust, precision, and shared values
GGB Exhaust Comment
“Their products perform on the mountain. Our systems perform behind the scenes. That’s what powers real brand growth.”
— Graham Barkay
Founder & President
