Background: Built for Speed, Delivered With Precision
This relationship began in 2020 — in the middle of the pandemic — when the beverage supply chain was fractured and growth felt out of reach. Distribution delays, warehouse backlogs, and fragmented marketing execution were stalling the momentum of what would soon become one of the most disruptive forces in the energy drink category.
The ask was simple: get point-of-sale and sales staff materials out quickly and cleanly. At the time, the operation consisted of 200–300 pallets. But within weeks, the energy shifted — and the scale-up began.
The Challenge: Grow Without Breaking
The brand made a bold strategic move: double down on retail visibility through dealer loaders, large-format displays, and incremental shelf space.
We’d seen this before. In fact, we helped write this playbook.
TcB immediately deployed a high-speed response plan — using insights and infrastructure we honed in past beverage rollouts — to support the push. Within months, the brand scaled to over 4,000 pallets under management, along with a laser focus on field execution and national product launches.
At the same time, they multiplied their national sales force by 5X — and still never missed a beat. Why? Because we built the backend to flex with growth, not collapse under it.
The Solution: A True Embedded Ops Partner
What started as a fulfillment contract evolved into full-spectrum operational partnership — blending marketing, logistics, and freight strategy into a single, high-performance system:
- Warehouse & Fulfillment — scaled from 300 to 4,000+ pallets without disruption
- Bi-Coastal Optimization — utilized both Orlando and Las Vegas to maximize speed, reduce cost, and ensure seamless East-West distribution
- Sales Asset Distribution — managed all field materials, POS, and display deployments in support of rapid retail expansion
- Loader Design & Execution — supported production, assembly, and deployment of branded loader kits for mass-scale activations
- Freight Command & Savings — drove 22% savings in small parcel and 12% on freight through intelligent routing, negotiated carrier relationships, and strategic consolidation
- Agency-Level Support Without the Overhead — functioned as an internal operations agency, allowing the client to scale revenue while holding down internal headcount
Results: From Emerging Brand to Category Driver
With the TcB engine in place, the brand rapidly moved from challenger to champion.
- Maintained full continuity during COVID-era chaos
- Scaled to national-level product drops with zero disruption
- Multiplied sales team size 5x with no operational breakdown
- Achieved #1 in ARV displays across all 52 BDI markets in the U.S.
- Operated with a level of control, visibility, and trust that outperformed typical vendor relationships
While the brand made the noise in the market, TcB made sure everything behind the scenes moved faster, cleaner, and smarter
Company Comment
“As their growth accelerated, our role was clear: eliminate friction, keep the field fully supplied, and operate like an internal team. Every asset landed where it needed to — cleanly, quickly, and without fail.”
— Vp Field Sales